A 19-member steering committee representing area and city stakeholders was appointed by the City Manager to oversee the development of the Plan. Gould Evans Inc., planning consultants, was hired by the City to work closely with the steering committee, area stakeholders, residents, landowners, business representatives and the community at-large to build consensus in the development of this Plan. The Arena Neighborhood Redevelopment Plan addresses the following elements:

• Ensuring that new development (including the arena) is high quality and designed to complement existing architecture and public sector improvements in the area. The protection and rehabilitation of important existing structures is also addressed.
  
• Creating a visually appealing, comfortable and safe high-quality physical place. This includes the development of urban design guidelines and construction standards to ensure visual continuity through similarities in building height, scale, massing, overall organization of the façade, and use of materials, colors and roof shapes.
  
• Ensuring that the following key elements of a successful area redevelopment are addressed: accessibility, diversity of uses, right mix of major market components, balance of activities, concentrations and intensity of use, positive identity, and supporting physical infrastructure and functional linkages.