Summer campaign highlights uniqueness of Cowtown
Cowtown has launched a new promotional campaign encouraging local and regional visitors to find their “wow” moments there this summer. The “Cowtown Wow” campaign includes newspaper, television, radio and outdoor billboard advertising that highlights Cowtown’s uniqueness as a vacation – or staycation – attraction. To add an interactive component, visitors who use #CowtownWOW in their Facebook and Twitter posts may see their photos/videos used in the campaign.
“It’s difficult not to be wowed when you step onto our dirt roads and realize you’ve entered another world that is frozen in an 1865-1880 loop,” said Cowtown Director David Flask. “If you want to take a true-to-life Old West journey, we’re the place to visit. We’re proud to say that we specialize in time travel all week long. We only take Mondays off to reset the clock.”
Wow moments will be abundant this weekend as Cowtown hosts pre-Fourth of July activities for the family from 10 a.m.-5 p.m. Saturday, June 28 and noon-5 p.m. Sunday. Special attractions include the Dixie Lee Saloon Girls and Entre Nous Victorian Dance Club (Saturday) and vintage baseball games and a visit from the Cowtown Cowboys gunfighters (Sunday).
While weekends are always a busy time at Cowtown, the weekdays are equally filled with programming – one of the main messages of the promotional campaign. Any day is a good day for families to drop by Cowtown by themselves or with visiting relatives. Cowtown is one of the oldest history museums in the Midwest and staff/volunteers are experts in the time period.
“It would be a real challenge to ask them a question about Wichita’s early days that they can’t answer,” Flask said. “They enjoy seeing the wow expression on people’s faces as they stay in character and tell them anything and everything they wanted to know about Wichita’s good and not-so-good residents.”
Daily schedules, admission rates and frequently asked questions about Cowtown, which include answers to the most common visitor questions, are posted on OldCowtown.org in the “Cowtown Wow” section. More information is also available by calling 316-350-3323.
Historic Wichita Cowtown Inc. works with the City of Wichita to further the Museum and its mission. Established in 1952, Cowtown’s unique programming chronicles Wichita’s transformation from a frontier settlement to a cattle town to an agricultural and manufacturing area. The Museum has the distinction of being accredited by the American Alliance of Museums, the highest national recognition achievable by a museum. Accreditation recognizes high standards in individual museums and ensures they continue to uphold public trust. Only 3 percent of the nation’s estimated 34,144 museums are accredited.